Process
How it works
1
Enter numbers
AOV, gross margin %, and optionally shipping/fees and refund rate. Use real numbers from your store. Metrics update as you type.
2
Get targets + optional advice
See break-even ROAS, max CPA, and contribution per order. Click Explain + Improve for AI-backed levers (what to improve first, creative angles, budget, warnings).
Testing
Use it to test
- 1Use the numbers to set campaign targets (target CPA, target ROAS) in your ad platform.
- 2Click Explain + Improve for AI suggestions. Fix AOV and margin before scaling spend.
- 3Test creatives that aim for your max CPA. Validate with real performance.
Pro tip
Fix AOV and margin before scaling. Improving contribution per order raises your max CPA and makes ads easier to profit on.
Inspiration
Examples
Click a card to prefill the form and scroll to it.
Support
FAQs
Next step
Want targets turned into winning creatives?
MarketingPal Studio turns your numbers into ad strategy, creative angles, and tests that hit your CPA.