Process
How it works
1
Fill inputs
Enter your brand, what you do, target audience, offer, differentiator, and 2–5 competitor names (comma-separated).
2
Get results
You get per-competitor angles, whitespace angles, counter-positioning lines, safe claims, and headline ideas. Use Build a counter-ad test set to combine angles for testing.
Testing
Use it to test
- 1Start with whitespace angles (gaps competitors aren't owning) and 1–2 counter-positioning lines.
- 2Use Build a counter-ad test set to combine with safe claims and headline ideas. Test 2–3 angles per ad set.
- 3Don't copy competitor creative. Counter-position: own a different benefit or audience so you stand out.
Pro tip
Don't copy competitor creative. Counter-position: own a different benefit or audience (e.g. For those who want X, not Y) so you stand out.
Inspiration
Examples
Click a card to prefill the form and scroll to it.
Support
FAQs
Next step
Want angles turned into ad creative?
MarketingPal Studio turns angles into ad creative, landing pages, and variants.